About us
Vision
Our vision is to blend high-quality craftsmanship with sustainable practices to lead the global market in fashion-forward accessories and garments. We see a future where our creations elevate personal style and contribute to a greener planet and empowered communities.
Mission
Established in 1985, our mission is to design, develop, and supply superior, trend-conscious products without compromising our commitment to sustainability. From our base in Noida, India, we leverage our international presence and understanding of the fast-paced retail environment to meet our customers’ dynamic needs. We are proud to manufacture in state-of-the-art facilities, and our offerings now extend to garments and sustainable jewellery.
- Craftsmanship: Our commitment to quality and creativity is reflected in every product we create, from jewellery to footwear.
- Sustainability: We believe in the power of ethical and eco-friendly practices. Our journey towards sustainability is not just about the products we create, but also our impact on our planet.
- Customer-Centric: We understand the ever-changing nature of retail and strive to provide our customers with regular market updates, seasonal trends, and personalised services
- Social Responsibility: We are more than just a business. Part of our profits go towards empowering and educating young girls, reflecting our commitment to creating a brighter future.
- Legacy: With over three decades of history, we are proud of our heritage in the industry and continue to innovate, maintaining our position as a leading brand globally.
We take great pride in operating our own factories, which allows us to maintain a high level of quality and produce our handcrafted jewellery, bags, footwear, and garments on demand. This approach enables us to respond to demand and avoid excess production, which reduces greenhouse emissions and ensures the sustainable use of resources
